Our Company
Hello, we're Kaleidoscope
Passionate entrepreneurs, franchise leaders and creative thinkers.
Our Focus Is Comprehensive
Through constant curiosity, strategic processes, and a holistic approach, we bring over 15 years of entrepreneurial passion and expertise to the franchising industry. We ensure businesses like yours have customized solutions to successfully launch, grow, and scale your brand into the future.
Franchise brands we've worked with
Franchise units we've helped establish
Countries we've worked in
Our Values
Curiosity
We uncover unique insights and perspectives to help brands achieve optimal growth.
Connection
We foster partnerships with passionate and thoughtful individuals and organizations.
Character
We lead with integrity and root our relationships in mutual respect and trust.
Community
We believe in investing in the people and businesses around us.
Our Founder
Alison (Ali) McElroy is an experienced business executive and entrepreneur. A passionate collaborator, Ali translates a brand’s vision into actionable strategy to accelerate sustainable growth. Ali was recently recognized by Global Franchise magazine as one of 100 Influential Women in Franchising as well as being a 40 Under 40 award recipient by Minneapolis/St. Paul Business Journal.
Before founding Kaleidoscope Growth Advisors, Ali served as President, International and CLO for Lift Brands, a multi-brand fitness franchisor, after having served as the first general counsel of Snap Fitness.
Ali received her B.A. from the University of Notre Dame, J.D. from the University of Minnesota Law School, and MBA from Northwestern University’s Kellogg School of Management. She currently serves on the board of directors of The Advocates of Human Rights, a Minnesota-based nonprofit organization dedicated to human rights and the rule of law. Ali is also a member of the International Committee of the International Franchise Association and is a Certified Franchise Executive.
Who We’ve
Worked With
The decision to bring Kaleidoscope Growth in as a strategic advisor for Tutu School is without question one of the very best we've ever made. Ali's vast experience in franchising as well as her thoughtful approach to the many challenges of scaling a brand make her much more than a consultant - she's a true partner to the companies and leaders she guides.
Ali provided Pure Fitness with a review of our franchise offering, and how we could optimize it to a broader range of multi-unit operators and accelerate our franchise development. Ali’s outputs were comprehensive, thorough, and showed she had extensive experience of both the US market and franchising. She was a pleasure to work with on this project- thank you Ali!
Ali's insight and long time history in the franchising world provided our team with valuable tactics to implement system wide and the structure and confidence to deploy long term growth strategies.
There are very few people that can claim they have both the academic knowledge and experience to support early-stage to large-scale global franchise businesses. Finding the right detail at the right time to ensure you are making the right decisions is critical. Successfully navigating these very challenges, Ali McElroy is one of those rare few.
Ali is one of the smartest people I’ve ever met. More impressive is her ability to use information and make connections that others might not see. She plays chess while others are playing checkers: She’s able to see around corners, and anticipate the possible outcomes.
Ali has an amazing ability to conduct commercial and financial negotiations in such a disarming way, it ensures a stronger outcome for all parties.